Estudio Yellow / We Home You
At Estudio Yellow and We Home You, I worked as a UX/UI and Web Designer, focusing on both digital experience and visual storytelling. I designed and developed the full website for the studio, structured as a furniture catalog, ensuring clarity, navigation, and visual coherence.
I also built and maintained the We Home You blog using WordPress, managing templates, layouts, basic SEO, and content updates. In addition to web design, I produced photography and visual assets used across digital channels, strengthening the brand’s identity and narrative.
This role combined design, content, and execution, giving me hands-on experience across the full lifecycle of small-to-medium digital products.
Methodology
Strategy & alignment: worked directly with the founder to define business goals, user needs, and success criteria, while also identifying and resolving technical constraints.
Research & benchmarking: conducted visual, structural, and functional benchmark analysis to identify opportunities and references for the project.
UX flow & wireframes: created fast UX flows and structural layouts in Adobe XD to validate navigation, content hierarchy, and user journeys.
Prototyping & validation: designed high-fidelity interactive prototypes to review usability, test assumptions, and iterate before development.
Implementation & maintenance: built and maintained the website in WordPress, updating templates, shipping improvements, and fixing issues as the business evolved.